Studio Julia Janssen

Why :i:like Green |

In development

Would you like to get to know me as well as Facebook does? Let’s play a game with lots of data they collect about me, from all over the world wide web.

The Facebook algorithm detected that I’m interested in things like Musea, Sportswear, and Technology, Prefectures of Japan, The American Mathematical Society, and the color Green. Particular aspects of my personality, but is it true? And if so, how do they know?

Data collections

In our physical world, we understand identity. We know when to be a friend or lover, a professional or student, a parent, or a child. We intuitively change roles. In a digital environment, we don’t control our identity in that same way. Instead, who are are online is determined by companies and institutions – composed of data and calculated by algorithms.

 

Every click, like, buy, chat, and view is embedded into a profile. A profile that doesn’t merely describe your interest, preferences, conditions, obligations, desires, and weaknesses – It influences your perception of the world because companies decide what types of advertisements, products, or information is most suitable for you, based on that data.

 

They construct your identity to understand how to get (or hold) your attention, make you click on an add, or slightly alter your thoughts. How they build that profile: What data they use and combine, where that data comes from, and how the algorithm processes the information remains secret.

 

Facebook thinks to know that I like green. Let’s find out why – and play a game with what they know about me.

Process

More

Podcast | Achter de klik

Behind the Click (Dutch)

#4 Wij verzamelen informatie over jou |

We collect information about you

"Data is the new oil of the 21st century", "Your data is worth gold", and "Data is as important as oxygen." In this episode we talk about data. What are data and why are they so valuable? From simple personal data to more advanced data that constructs - and predicts our (digital) identity. Guest: Haroon Sheikh, Senior Researcher in the field of artificial intelligence at the WRR Scientific Council for Government Advice.

Agenda

OCT 15, 2020 | TALKSHOW (NL)

[De strijd om het

Internet / The Battle for the Internet] VPRO tegenlicht

OCT 2020 | TALK (ENG)

[Privacy Talks] Dezeen & DDW TV

OCT 17-25, 2020 | EXPO

[Why :i:like Green] online exhibition, Dutch Design Week

Reading tips

Facebook, the inside Story |Steven Levy

Provenance Data in Social Media | G. Barbier, Zhuo Feng, Pritam Gundecha, Huan Liu

Studio Julia Janssen

Is based at the Freedomlab Campus –coworking space for Technology & Innovation

 

Plantage Middenlaan 62

1018DH Amsterdam

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other questions

Plaese contact Suzan Slinger

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Would you like to get to know me as well as Facebook does? Let’s play a game with lots of data they collect about me, from all over the world wide web.

The Facebook algorithm detected that I’m interested in things like Musea, Sportswear, and Technology, Prefectures of Japan, The American Mathematical Society, and the color Green. Particular aspects of my personality, but is it true? And if so, how do they know?

In our physical world, we understand identity. We know when to be a friend or lover, a professional or student, a parent, or a child. We intuitively change roles. In a digital environment, we don’t control our identity in that same way. Instead, who are are online is determined by companies and institutions – composed of data and calculated by algorithms.

 

Every click, like, buy, chat, and view is embedded into a profile. A profile that doesn’t merely describe your interest, preferences, conditions, obligations, desires, and weaknesses – It influences your perception of the world because companies decide what types of advertisements, products, or information is most suitable for you, based on that data.

 

They construct your identity to understand how to get (or hold) your attention, make you click on an add, or slightly alter your thoughts. How they build that profile: What data they use and combine, where that data comes from, and how the algorithm processes the information remains secret.

 

Facebook thinks to know that I like green. Let’s find out why – and play a game with what they know about me.