The Internet is a medium where we can be who we want to be. You can easily hide behind another identity or create a character you really want to be. For this project, I wanted to show that we learn from a very young age to create another identity. ‘The Sims,’ ‘Habbo hotel’ and a lot of other online games encourage you to make an alter ego and play with this ‘perfect,’ ‘utopian’ life. ‘Doll Maker’ is also one of those, is it a digital Barbie doll that you can dress however you like. It is a very early stage of the pursuit of creating “perfection.” This work is a portrait of every hairstyle what is available in this game. A rainbow of digital identities.